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Fertility in the Media

By Kelly Burgess

Plum Magazine is also targeting a niche market, women over 35 who are pregnant or are trying to become pregnant for the first time. While it is primarily a pregnancy magazine, it also addresses the issue of fertility for older women.

Both magazines get high marks from RESOLVE's Isaacs. "Plum is a really classy magazine in the mode of Vogue; really thick and replete with sophisticated ads, but there's nothing slick about the content," he says. "The magazine is a joint project of the American College of Obstetricians and Gynecologists and has great information. Conceive is also dedicated to accurate information. This is important because the more informed patients are the better decisions they make."

Considering that infertility affects 7.2 million people in the United States, it's something that needs to be more widely discussed, but not by shows that patronize and sensationalize the issue. "Products that don't address the real issues behind infertility do our society a disservice," says Isaacs. "When you consider that most infertility clinics are devoted to comfort and quality, to see them portrayed in such a negative way doesn't make me want to go to a physician to be a partner in my care. You have to be a smart viewer, reader and consumer to separate the wheat from the chaff."

Want to see more?

• Fertility Awareness: What You Should Know and Why You Probably Don't
• It's About Time! Knowing the Best Time to Conceive
• The Right Timing: The Art of Tracking Your Fertility
• Talk about it!